Upcoming campaign "Keep your finances in good shape under COVID-19”

IFEC is organising an online money management campaign themed "Keep your finances in good shape under COVID-19", from early October to November 2020. The objective is to remind the public, in particular young adults, working adults, pre-retirees and retirees, during this critical period to be proactive about managing their money and financial assets, and planning financial matters with care.

The campaign will encompass six themes, to remind the public to consider these areas in their financial management, especially in light of economic and market uncertainty:

The IFEC is keen to invite different organisations to participate in this campaign. If organisations are planning any financial education initiatives around these six themes during this period, the IFEC would be pleased to incorporate these initiatives in this campaign to be promoted holistically. There will be a dedicated Campaign Portal which will be ready by end of September. IFEC invites organisations to lend their support by sharing this one-stop website and relevant messages with their audiences. This could be through joint eDMs or through organisations' existing channels. More information about this campaign will be provided soon. Your support for this campaign is important. Please stay tuned.