The Chin Family


The Chin Family Music Video - Full version
The Chin Family Music Video - Short version




The Chin Family is an independent and impartial financial education platform providing free information, resources and programmes. We help people in Hong Kong plan and manage their finances by making financial learning simple and enjoyable. Each character of The Chin Family has his or her own unique personality and plays a different role to communicate financial topics tailored to specific groups within the community. The Chin Family is managed by the Investor and Financial Education Council (IFEC), which is supported by the Education Bureau and all four financial regulators.

In April 2016, Investor and Financial Education Council  (formerly known as Investor Education Centre) introduced The Chin Family to members of the public at a launch ceremony. The launch comprised of a multimedia education campaign using TV, outdoor advertising and social media, coupled with a theme song, live dance performances and mascot appearances, to raise public interest and engagement in financial learning.

You are welcome to visit The Chin Family website to explore its free and comprehensive resources on money matters and subscribe to the e-newsletter or connect with The Chin Family on Facebook and YouTube.

Click here to learn more about each character of The Chin Family.