Mr Chin
Mr Chin is a responsible employee and father. As an experienced investor, he is always on the lookout for investment information, as part of his retirement planning. Though he leads a fast-paced lifestyle, he enjoys exercising to stay healthy.

Mrs Chin
As a working mother, Mrs Chin works hard to balance both her career and family. Lately, she has become active on social media parent groups to prepare for her daughter’s secondary school years. During “me time”, she enjoys watching dramas and shopping online.

Chin Junior
Chin Junior is a university student and is active on social media to keep up with the latest trends and friends’ updates. His earphones and mobile phone are always with him. He does his research online or use artificial intelligence platforms to look for reviews and opinions. He sometimes works part-time to earn extra money for his own shopping and for hanging out with friends.

Princess Chin
Princess Chin is an upper primary school student and a typical busy child. She enjoys dressing up, and is a big fan of pop idols, always keeping up with their updates.

Grandpa Chin
Grandpa Chin is retired and enjoys spending time with friends. He likes watching the news and online dramas. In his spare time, he travels to the Mainland with Grandma Chin and friends for affordable fun.

Grandma Chin
Grandma Chin has just retired this year. She enjoys hiking, yoga and travelling. She also travels to the Mainland for shopping and dining. Although she is new to online shopping and social media, she is already enjoying the convenience of the digital world.

Chin Chin
Chin Chin is the beloved member of the Chin Family — smart, energetic, playful, and active. He can be a bit mischievous at times, but he always brings good laughter to the family.