IFEC Launches Hong Kong Money Month 2025
to strengthen financial resilience and combat financial fraud

The Investor and Financial Education Council (IFEC) today launches “Hong Kong Money Month 2025”, a flagship campaign to promote investor and financial education in Hong Kong. Under the theme of "Guard Against Fraud Thrive With Resilience", the IFEC has collaborated with supporting organisations from various sectors to offer an array of resources and activities in a bid to strengthen financial resilience and raise awareness of financial fraud among the public.

IFEC Chairman Mr Victor Dawes said, “By equipping people in Hong Kong with the knowledge, attitude and skills to manage their investments and finances and to combat financial fraud, we aim to foster a community where prudence and resilience thrive. Our commitment to investor and financial education and anti-financial fraud efforts extends beyond individual protection—it is about safeguarding families and strengthening the financial resilience of our community. We would like to thank all our stakeholders for their valuable efforts, especially during Hong Kong Money Month, to create effective investor and financial education learning opportunities for people in Hong Kong."

The IFEC also published the latest results of the Financial Literacy Monitor¹, highlighting both the progress and the ongoing need to enhance financial literacy in Hong Kong. Based on a toolkit developed by the OECD International Network of Financial Education (OECD/INFE), this study gauges financial literacy level by the three components of knowledge, attitude and behaviour. The study conducted in 2024 indicated that Hong Kong’s overall financial literacy score stood at 71.1 out of 100, reflecting an upward trend (compared with 70.1 in 2022 and 69.1 in 2019). This improvement is primarily driven by an increase in the behaviour score, while knowledge and attitude scores have remained stable.

IFEC General Manager Ms Dora Li said, “The upward trend in financial literacy level shows that Hong Kong is progressing on investor and financial education. To sustain the momentum, ongoing efforts from all sectors of the community are essential to meet the community’s increasing investor and financial education needs in today’s evolving digital era with new investment products and rising financial scams. We look forward to continue working with all our partners to advance this meaningful mission.”

Throughout March, the IFEC is launching a multi-media campaign encompassing a series of videos featuring celebrity Mr Joey Law, together with online, social media and outdoor advertising to highlight prevalent online fraud tactics. This campaign, along with our resources such as the Anti-Scam Online Quiz, One Day Adventure with Grandparents Chin (in Chinese) anti-scam game, animated videos on investing and money management as well as the IFEC FinEd Hub, demonstrates our commitment to empower individuals with the knowledge and skills to identify and avoid financial fraud.

• An online talk co-hosted with the Insurance Authority explaining the differences between medical insurance and critical illness insurance.
• An online talk on retirement planning featuring representatives from the HKMC Annuity and The Education University of Hong Kong.
• A webinar on virtual asset investing co-hosted with CFA Institute and CFA Society of Hong Kong.
• A series of animated videos on investing in Exchange Traded Funds.
• A series of animated videos covering prudent money management habits and virtual asset basics for students, with toolkits promoted to primary and secondary schools.
• Result announcement of the Investor and Financial Education Award 2024 to recognise outstanding contributions made by stakeholders in advancing investor and financial education in Hong Kong.

Click here for more initiatives of Hong Kong Money Month 2025.

Photos and captions:

• A series of videos feature prevalent online fraud tactics to educate the public how to protect themselves against fraud.
• A series of animated videos on prudent money management habits and virtual asset basics for students.

Appendix:

¹Financial Literacy Monitor

The IFEC has been regularly monitoring the financial literacy level of the Hong Kong public using a survey toolkit devised by the OECD International Network on Financial Education (OECD/INFE).

In 2024, we undertook another wave of the survey to repeat the key measures on financial literacy level and digital financial literacy level for an updated snapshot. Survey methodology and fieldwork execution were kept consistent with previous rounds where 1,052 face-to-face interviews were conducted with adults aged 18-79 via street-intercepts across 18 districts in Hong Kong from May to June 2024. Link of full report.