IEC wins an international award on investor rights and responsibilities education

14 July 2014

The Investor Education Centre (IEC) is delighted and honoured to receive the Award of Distinction for its education video entitled “Think before you invest” in the 20th Annual Communicator Awards (The Awards) in the category of Public Services from the Academy of Interactive and Visual Arts (AIVA).

The Awards is a leading international awards programme to recognise creative works in marketing and communications for print, video, interactive and audio presentation. The Awards received over 6,000 entries from around the world this year.

Mr David Kneebone, General Manager of the IEC, said: “It is an honour that the IEC’s education work is recognised in this international competition. As a dedicated organisation focused on the financial education needs of Hong Kong people, we will continue to use engaging and creative approaches when devising education campaigns."

With the theme of "Know the risks, Understand your responsibilities and Think before you invest", the award-winning video adopts a creative approach by riding on the ancient heroic characters from the Romance of the Three Kingdoms. The video was premiered last year and continues to be a core education resource for a sustained multimedia education campaign on investor rights and responsibilities this year.

"The video promotes prudent investing attitudes and carries the relevant education messages to address to the education needs as identified from a recent IEC’s research on money and debt management. The research revealed that retail investors in Hong Kong tended to have high expectations on investment returns. In view of this research finding and new product innovation in a fast-changing financial market, it is crucial that in order to protect themselves, investors should understand the potential risks of any financial product before making an investment decision," added Mr Kneebone.

To raise awareness among consumers and investors on their rights and responsibilities, the IEC today (14 July) will re-commence to broadcast and promote this award-winning short video via TV and radio channels, outdoor TV walls, advertisement along the public transport networks as well as online promotion on various websites in the period between July 2014 and March 2015.

According to the IEC Research: Knowledge, Attitudes and Behaviour towards Money and Debt Management published in April 2014, one-third of investors (33%) expected to have over 20% for their annual investment returns, and yet over half (53%) did not have a stop-loss strategy to limit their potential investment loss.

Visitors to the IEC website ( can learn more about money management and investment through a wide variety of tools and resources.

Photos and captions:

  • Image of the IEC's education campaign themed "Think before you invest" wins an international award in promoting prudent investing attitudes.